By Chloé Rada, Senior Marketing Manager - Talent Acquisition at Sodexo
In last month’s post on using social media to find a job, I shared five tips to develop your personal brand. Now that you’ve added a professional picture, polished up your profile and replaced the most overused buzzwords, it’s time to make some meaningful connections.
Don’t let fear of making a bad first impression or being a nuisance hold you back from leveraging the power of a social media connection. Employers on social media want to engage with you! In part two of this series, you’ll learn three ways to use social media platforms to get noticed and to reach out to potential employers.
To add value means sharing information in a status update or post that could be helpful to others. Share industry trends, whitepapers or local news articles about things that matter to you in your field. Your activity puts your name out there as someone who is knowledgeable, respected and engaged. The more you participate, the more an employer will take notice.
Boost your Expertise
A great way to boost your expertise is to answer questions and polls found on LinkedIn. Not only are you demonstrating your skills to LinkedIn members, but to billions of Google users, including recruiters, who may be searching for an expert in your field. LinkedIn Answers appear in Google search results along with a summary of your profile, giving you lots of additional exposure. Make it part of your routine and you’ll gain further credibility.
Participate in your Communities
There are several benefits to participating in your online communities regularly. You’ll establish your own voice while learning about the company, their job openings, the hiring process and key players.
Within LinkedIn Groups, you’ll further your reach and influence by participating in discussions or starting one of your own. Groups you may want to consider joining would be your college’s official alumni group, past employers and companies you’d like to work for. Many organizations have specific careers groups, like Sodexo USA Careers, where you can network with alumni, new hires, former employees and recruiters.
It’s ok to ask about the status of your application but it’s also important to comment on, share or like press releases, videos, blog posts or status updates. In general, remain professional and polite when reaching out to employers online. Be thankful for their time and follow the advice when you receive an answer. This confirms that you are listening and interested in developing a relationship!
No matter which social media platform you choose to make a connection, there is a difference between wanting any job and wanting to work for that specific company. Let them know why you are pursuing them. Twitter is a great vehicle, for example, to express your interest in working for Sodexo USA. Compose a new tweet and include @SodexoCareers in your message. You can also find more than sixty members of our Talent Acquisition Group on the stream who look forward to hearing from you!
Now you are ready to leverage the power of social media to break down the barrier between you and your dream job.
What tips can you share to make a connection?